10 newspaper print ads we love

Since we're not far from the critical end-of-year selling season, we thought it might be a good time to post some ads we've produced over the past year that we think are noteworthy. If your newspaper uses our DesignYourAd Overnight Production service, we can help you adapt these so they're OK to use with a similar current or prospective advertiser in your market.

1. Bakery
We think this is a great little ad that quickly communicates the quality of this restaurant and bakery.



2. Furniture store
While still in spec ad form, this is perfect for those local furniture stores who are trying to compete with the big chains. Sometimes the biggest challenge is just getting an ad to look more like its successful competitors.

3. Cell phone ad
With our experienced ad-agency designers and overnight turnaround, some of our client newspapers have gone a step further by offering our services to their advertisers as a better and less expensive alternative to full-service ad agencies in their market, creating another profit center and increasing control at the same time. Contact us and we'd be happy to show you how your newspaper can do this.




4. Arts and crafts
We love how the designer matched the colors in the art and also extended the look and feel of the art throughout the entire ad.




5. Spa and bath
Similarly, we like how our designers were able to match the contemporary style of the product in the typeface and layout.



6. Fight club
A common complaint of offshore ad production outsourcing companies is that they have difficulty understanding the local culture (and sub-culture). As this ad demonstrates, our designers are great at executing strategies in a wide variety of styles, even when the advertiser isn't even sure what the right one is. We also like how the designer used type as a graphic.



7. Brunch
This ad may look simple, but creating an ad like this that's clear, clean, down-to-earth and elegant at the same time isn't always easy.



8. Jewelry
Whenever we share this ad with prospective clients during our seminars or Web demos of our services, invariably we hear a little gasp. It's just a nice, simple, well-executed design.


9. Automotive
It's always tough to make an ad with a lot of selection look good, especially with automotive ads. That's why we think this ad is so exceptional. Many of our clients have adapted this ad for their own local auto dealers with great results.


10. Real estate
Like many of these ads, this one was designed with little guidance by the ad rep. We think it represents the quality work our people create on a daily basis.


From time to time, we'll be sharing more designs we're proud of. Again, if you're a DesignYourAd overnight production client, we can help you adjust these--and 100's of other great ads so they can be used in your own market. If you're not a client, you should consider contacting us to discuss how your newspaper can get this level of work for a fraction of what you're now spending. Combine this with increased goodwill and ad sales and you'll see why so many newspapers choose us when they decide to outsource their ad production department.

2 comments:

  1. Terrific post !
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  2. great list !

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